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31st October 2010: Kikkoman Singapore 25th Anniversary @ The Regent Hotel

March 20, 2011

A household name known by millions around the world who uses their product. I had the opportunity of meeting the management level of Kikkoman and through the organizing of the event, come to an understanding on how a household brand evolved into an international multi-national company.

The brand itself, is synonymous with quality and the organizers have informed the hotel to only use Kikkoman soy sauce to serve their guests. Now that’s good branding!

Compass Entertainment was one of the main entertainments for the evening. Housed in the cosy Tanglin Room in the Regent Hotel, the event of 130 pax came from Australia, Germany, Japan, Philippines, Indonesia etc. With that, it is important to recommend an ensemble that is versatile in repertoire, as well as entertaining without being intrusive.

 

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